Samsung is ready to renew the offer of folding smartphones: last Monday it confirmed the date (August 10) of the next Unpacked event which will feature the new Galaxy Z Fold4 and Galaxy Z Flip4. Meanwhile the South Korean manufacturer takes stock of the results obtained with what only a few years ago appeared to be a risky bet. Samsung was in fact the first to believe and invest a lot in the folding sector, effectively creating a new market segment (there had been previous attempts, but with very poor results in terms of sales).
TRIPLE SALES IN 2021 AND THE NEW GENERATION IS READY
In the last few hours TM Roh, president and head of the MX Business division, took stock of the sale of the leaflets. One of the most relevant passages of his intervention concerns the data of leaflets delivered in 2021: almost 10 million one three times the figure compared to the previous year and certainly a relevant figure for a type of product that is not yet mainstream. TM Roh is anyway confident that foldable devices will become more and more popular in the future:
We are coming to a time when these foldable devices are spreading and claiming a more prominent role within the smartphone market.
Also for 2022 Samsung will keep the folding offer very distinct by proposing the updated versions of the Fold and Flip. TM Roh reconfirms that the latter was the best-selling model of the two: last year the 70% of users who have chosen a Galaxy with a folding screen have oriented themselves on a Flip, says TH Roh; Fold was instead chosen by the remaining 30%, also thanks to a higher price. To change between the two devices is also the user experience with the Flip designed to be a compact device (more compact than a traditional smartphone when closed) and fashionable, while the Fold designed for those who make extensive use of apps in multitasking and look for a tool strongly devoted to personal productivity, accepting dimensions larger than those of a traditional smartphone.
These two different approaches to the design of a folding smartphone will be revived and renewed shortly the new Z Fold4 and Z Flip4, as suggested by TM Roh himself, giving an appointment at the event on 10 August:
I can’t wait to show you the potential of our new Samsung Galaxy Folders, as the ultimate tools for both productivity and the free expression of your personality.
