According to a survey released this Wednesday (17) by CIRP, Consumer Intelligence Research Partners, Apple is attracting the largest number of Android users in the last five years.
In the graph below, you can see that 15% of new iPhone owners have migrated from an Android device. This represents a 4% increase over what CIRP saw last year and 5% more than the data seen in 2020 and 2021.
Two percent of new iPhone buyers said they came from some entry-level, “other” phone, or were first-time iPhone owners. And the vast majority, 83%, said they already had an iPhone. The last time new Android switchers accounted for 15% of new iPhone buyers —according to CIRP— was in 2018. The highest rate of these consumers over the last nine years was 21% in 2016.
Apple CFO Luca Maestri also shared during the company’s second quarter results that “anywhere where our market share is low, we tend to add a lot of switchers.” This means that many markets outside the US are seeing over 15% of new iPhone buyers come from Android.
CIRP ends the report by saying that it is interesting to consider what goes into a buyer’s decision to switch platforms and plans to investigate this in a future report.
And you, have you ever made any changes between brands of devices and regretted or fully adhered to this change? Leave your comment below!
