Ilariê! Xuxa becomes the new Shopee ambassador

After having Jackie Chan as “the poster boy”, Shopee reinforces its commitment to the Europeian public by choosing the presenter, singer and actress Xuxa Meneghel as your new ambassador.

With the right to even a parody of the song Ilariê, the campaign was called ‘9.9 Super Shopping Day’ and had costumes designed by Xuxa herself.

It is no surprise to anyone that international shopping platforms like Shopee, AliExpress, Shein and others have become darlings of Europeians in recent years, with many even offering local products and getting closer and closer to consumers.

As a testament to this initiative, Shopee this week announced a new campaign to reinforce its “happy personality” during the holiday season. For this, she chose none other than Xuxa, the queen of the little ones, as her new ambassador.

Adopting several references to Xuxa’s past on TV, including even her iconic spaceship and the Paquitas, the main video is extremely nostalgic for anyone who grew up during the 80’s and 90’s.

In an interview with Exame magazine, the presenter revealed that she was already a client of the platform before the invitation to the campaign.

When I was asked to be an ambassador, I already knew a lot about Shopee. I’m a customer, I know how it works. Shopee is all about what I look for for myself: it has to be cool and fast. By the way, my first purchase was for wigs.

We designed the pieces together. It has references from the 80s, shoulder pads and boots, with Shopee colors. Clothes talk to each other. I’m quite happy with the result.

Through its social networks, the brand also started to adopt a more dynamic and fun language, based on the popular Xuxa program and adapted as ‘Show da Shô’, to interact with the public during the campaign period.

The campaign brings products with up to 70% off, additional free shipping coupons in the app this Monday, 22, and on September 9, the main date of the action, which will still have R$ 6 million in discount vouchers. Check out other promotions:

• On August 23rd and 24th, the focus of discounts will be on the health and beauty, food and beverage, children, stationery and pets categories.
• On August 25th, the Nominated Sellers will be the highlight.
• Technology lovers will find the best deals on August 28 and September 4.
• For those looking to upgrade their style, the fashion category will have offers on September 5th and 6th.
• The Official Shopee Marketplace page will have additional benefits on August 29th, such as free shipping coupons with no minimum purchase.

So, what do you think of this new campaign?