The reference in the sector of audio streaming platforms, TikTok, keeps its rivals, Apple Music, Amazon Music, Tidal and others, at a considerable distance, but a new competitor could join if the registration of a brand is an indication of weight .
Already in 2019 it was rumored that the TikTok parent company was going to present its own music streaming platform
And it is that ByteDance, TikTok’s Chinese parent company, has applied for TikTok Music trademark registration. At this point, it should be remembered that before its current name, ByteDance was Musical.ly and that already in 2019 it was rumored that a music streaming company would be presented in December of that year.
Music is precisely one of the contents with a strong presence on TikTok as it serves as the basis for many of the viral videos and challenges, in addition to the popularity acquired by some themes that are repeated in many videos.
The platform that works as a social network with short videos is also very practical and useful to introduce new musical themes among younger users. Adding the high viral capacity of the songs, it is not strange to analyze the impact of these on the charts initially from videos broadcast through TikTok.
Under the name TikTok Music, the launch of that streaming platform that was the subject of rumors in 2019 could be hidden, but it could also correspond to some product, integrated into TikTok, and that had music as its base or objective.
It would mean, on the other hand, the confirmation of the words of Blake Chandlee, president of Global Business Solutions of TikTok, when he stated last month that «TikTok is not a social network, but an entertainment platform«.
