Sony Xperia 1 IV reservations in China plummet

The well-known ZACKBUKS filter has informed about the pre-order volume of the expensive new flagship Sony Xperia 1 IV.

According to this source, the volume of units sold in the reservation period probably reaches “only a third of last year’s Xperia 1 III.”

The price of the Xperia 1 IV is hefty whatever the market ($1,599.99/€1,399/£1,299), though there could be other reasons why pre-orders for this device are suffering.

The popular Chinese distributor JD.com has more than 32,000 customers who seem to have booked the Sony Xperia 1 IV. That figure is very small compared to, for example, the Xiaomi Mi 11who got more than 400,000 reservations on the same site before its release.

At that time, the Xiaomi device was priced at 9,999 yuan (1,400 euros), while the Xperia 1 IV is currently between 8,999 and 10,999 yuan (1,250 and 1,500 euros). Therefore, a high price is not enough to discourage users. customers.

Although the Xperia 1 IV has some cool features like 3.5mm audio jack, microSD slot, 4K HDR OLED panel, etc., there are doubts as to whether it is a sufficient improvement over the Sony Xperia 1. III.