The company is not going through its best moment. The loss of customers suffered Netflix in the last quarter, reaching 80,000 users who have canceled their subscription, has made the company consider launching a rate with advertising. And it seems that you already have a partner for it.
The streaming giant has been looking for a company for some time to manage the advertising of its new rate with ads that will arrive very soon. Now, it has been the company itself that has announced through its official blog a collaboration agreement with Microsoft to manage Netflix advertising.
“In April we announced that we would be introducing a new, lower-priced ad-supported subscription plan for consumers, in addition to our current basic, standard and premium ad-free plans. Today we are pleased to announce that we have chosen Microsoft as our global ad technology partner and sales”. Indicate the company in the statement.
Microsoft will help Netflix to launch its tariff with advertising
In this way, the streaming giant puts in the hands of Microsoft the task of implementing advertising in its next cheaper subscription modality and with ads. for now we know rather little about Netflix’s idea for its new ratebut we can get an idea by looking at other services.
To get started, Microsoft has extensive experience in the sector since it implements advertising on all its platforms. So the choice by Netflix could not have been more successful. Rumors pointed to the possibility that the company would buy the giant Roku, since it has a very complete streaming platform with advertising, but Microsoft has finally been chosen for it.
As for how the cheap Netflix subscription model with ads will work, it will obviously have a lower price, so we can assume that it will cost around 5 euros per month.
Regarding advertising, they will do something similar to what we can find on other platforms such as Pluto TV or Tivify Free: an ad at the beginning of any content and, depending on the duration of the movie or series you are watching, there will be different commercial breaks lasting one or two minutes so as not to tire the viewer.
Lastly, the release date of the new Netflix rate with advertising It is a complete mystery, but everything indicates that it will arrive at the end of the year, at least in the United States.
