If you are a Youtuber and want to earn money with the theme, you are surely used to the CPM that classic videos offer, but since Youtube Shorts came on the scene, the game has changed.
It is true that the monetization of the Shorts has started a few weeks ago, Google says that it will distribute part of the money earned with the ads published between Short and Short, but it is a minuscule amount compared to normal videos (for now).
Advantages of publishing on Youtube Shorts
Let’s see the advantages of publishing on Youtube Shorts:
– reach extra potential: By publishing Shorts on YouTube, we can increase the visibility of the channel and attract more subscribers, although most people who see a Short move on to the next one, they don’t stop to follow anyone.
– Leverage skills learned on other social platforms: You can use the same content or the same techniques from TikTok and Instagram, so everything is faster.
– easy to post: Shorts are easy to produce and post compared to full-length videos. We can record them from the mobile and edit them with free tools without much problem.
Disadvantages of posting on Youtube Shorts
The disadvantages are clear:
– There is no guarantee of growth: Although posting Shorts may increase the visibility of the channel, there is no guarantee that your audience will increase or that you will receive more subscriptions.
– Watch hours do not count for monetization: Shorts do not contribute to the required viewing hours for YouTube monetization. To be eligible for monetization, you must have 1,000 subscribers and 4,000 watch hours in a 12-month period, but Shorts do not count.
– Competence: By posting Shorts, you are facing increased competition on the platform as many other creators are also embracing this format. To stand out, it’s important to offer high-quality, relevant content to your audience, even though it’s often all down to random variables.
– Monetization is still in development: The way to make money with Shorts is still very green, since putting ads in the middle of a 30-second video does not make sense. It will be necessary to wait to see if YouTube gets its act together in this sense, offering economic advantages to encourage the production of Shorts.
