Instagram has announced that it will allow make purchases directly from private messagesthus expanding the functions of the DM and promoting its use as a commercial platform, since orders can also be tracked from these same messages.
Only users with the account verified as a professional will be able to make payments through Instagram DMs
Messages are thus enhanced as a link between buyer and sellerwho will be able to use this channel to resolve doubts related to the order in a fully guaranteed way, something that in certain cases has already been a common practice by some stores with a profile on this social network and their customers.
The option to make payments through the DMs themselves is also added, but limited only to users with a verified account as a professional. This step avoids the process of having to make the payment through an external platform or another application. Taken together, these measures enhance the possibilities of Instagram as a commercial platformreinforcing its marketplace category without having to leave the ecosystem.
In recent years there has been a natural evolution of Instagram in this direction, generating a favorable environment for brands seeking visibility for their products and turning Instagram into a channel to publicize these and win customers.
In that sense, the introduction of the Reels in the year 2020 was very well received as a response to the advancement of TikTok as an online shopping place. Especially due to the inclusion of certain features aimed at electronic commerce in this new content format.
The evolution in the morphology of relationships and commercial platforms is one of the central points of interest for Meta (parent company of Instagram, Facebook and WhatsApp), so it is essential to tackle all the changes that allow strengthening this line of business and income offering maximum facilities for companies and potential customers to establish business relationships.
