All companies that have online platforms, including social networks, seek to offer the most complete product possible so that the time of use by users is as long as possible. This generally ensures greater interaction and income, and now a new update has been released on Instagram that seeks to be more efficient for users and also improve its functions. The company itself, now owned by Meta, has issued a statement in which it shows a new advance that has to do with chats (increasingly used in the application, especially by the youngest) and that will allow an action to be carried out more comfortable in them. This is none other than being able to manage a purchase directly, something that previously needed to leave Instagram to achieve it. A good improvement that, for many, will be of great help. Therefore, it is sought that everything can be obtained in the same place. And, the truth is that little by little it is being achieved, since from the chats you can ask questions to a company; talk to them about additional options, such as knowing how shipments are made; and, now, make a purchase of a product that is present in the social network we are talking about. Obviously, this will also be the place where you can ask about the status of an order or follow up. A purchase gateway is included on Instagram This is very important, since by including the possibility of making purchases directly from the chat, a secure purchase gateway has been included in the application in which different purchase methods can be chosen (the almost completely determines the company from which the purchase is made). Even support for Meta Pay will be present, how could it be otherwise. Obviously, this has future implications for Instagram, as the arrival of payments in such a broad way only opens up more possibilities in the future. Is this open for all users? The use yes, but not what has to do with sales. To be able to do this on Instagram, you will have to be a qualified company to achieve it (as indicated by the company itself). The size of the company will not be important, so its reliability and good work in serving customers will be taken into account. Therefore, the aim is to offer the greatest possible security when making purchases directly from the application’s chats, and this is always important. It does not seem like a bad idea, since this platform is currently one of the most used and, as a result, the use that is given to the new Instagram function can be quite wide. >
