Instagram strengthens its service monetization options adding advertising in spaces where, until now, it was absent. This is the user profile and the main page of the Explore tab, which will begin to incorporate ads.
By displaying the “Sponsored” label, the content will be clearly identified as advertising
It was already common to find advertising inserts when browsing the contents within Explore, but now there will also be them on the main page itself, when it is opened for the first time. It will be content in which the indication “Sponsored” would appear along with the name of the account to which the ad belongs and a “Learn more” button, so that it is clearly identified as an advertising insertion.
Not only that, but now they will also show advertising content within the users’ own profilesso that when reviewing the previous publications of a user, inserted in the middle of their own content, ads will also appear, again with the same clear indication that it is advertising.
Instagram ensures that, to guarantee the protection of minors, clarifying that this advertising will only be displayed on profiles that do not belong to adolescents.
At the same time, the company announces that, initially in the United States, it will develop a program that allows earn profit for these ads to the owners of the profiles where that advertising is displayed. With this initiative, Instagram reinforces its different strategies aimed at monetizing its content by its users.
New possibilities of obtaining income from Instagram Reels published on Facebook, a social network that belongs to the same parent company, are also part of this strategy.
In this sense, Meta is testing videos that allow showing ads with a duration of between 4 and 10 seconds that would be displayed at the end of the first playback of the looped Reels.
