Differentiating yourself from your competitors is often what gives you the key to surpassing them, and this is what Apple thinks when it comes to its streaming music service. Currently, Spotify is the platform that governs this segment with an iron fist, something that they want to change since the signing of Cupertino and, for this, they have thought of something that is a success and that we tell you. What we are talking about is the firm’s decision to take full advantage of its new option called Apple Music Live. And how will you do it? Well, giving exactly what users would expect from something that has the aforementioned name: offering the broadcast of live concerts. And, this will make it very different from Spotify and, therefore, it can bring an increase in subscribers -which, deep down, is what it is all about-. The truth is that this is a success, and Apple has experience in this regard, since some time ago it broadcast live concerts -in its own festival- so this does not surprise you. The fact is that the firm has the necessary technology to do this and, in addition, it intends to have important song stars so that everything is very attractive. In short, everyone wins as Tim Cook himself has indicated, since Apple has something that makes it different and the artists have one more platform to demonstrate that they sound good live. The first concert that Apple will give Well, we won’t have to wait long for it, because the first event has been announced for May 21, 2022. Everyone who has an Apple Music account will be able to enjoy it live (yes, from Spain too). Of course, the time in our country is not the most striking, since we are talking about three in the morning…. But hey, it’s still Saturday, right? The artist chosen for the premiere is Harry Styles, who has booked the concert at the UBS Arena in New York. And, this event is the one that you can enjoy live and direct. But, if this cannot be done, the Cupertino company has confirmed that it will be broadcast later on Friday, May 27 at 11 in the morning in Spain. Something much more affordable, really. By the way, repeating the concerts is something that would be positive if it were always done, in case you have to miss one due to a commitment. A few more things that are important For starters, you will be able to hear a preview interview with the concert artist every time a concert is broadcast. A good opportunity to get to know him a little better and then enjoy his music. Besides, it has been communicated from Apple that there will be additions so that the fans are always happy. At the moment, no more events have been announced, but surely, knowing the company, you will be able to access live shows on Apple Music Live on a fairly regular basis. Without a doubt, this is an excellent idea to compete with Spotify. >
