There is little left for 2022 to end. A year that we can call transition for all purposes. It may be the year in which human beings have begun to see each other’s faces on a regular basis again and where being bad is not a sign of identity or danger for the rest. We can talk about a year that has been improving over the months, although the sword of Damocles is always there. We can consider this year as a year of transition for Apple too, because what it has launched, but above all what it has stopped launching, has been much and highly desirable. Let’s hope that 2023 changes for the better, much better.
2022 may have been a good year economically but not for the user. That must change in 2023
We already know that things are not going badly for Apple. In fact, they are doing very well and at the moment it is still the number 1 company and will continue to be so for many years. But you should not rest on your laurels and above all it should not be the only thing that motivates you to get: Money. It is a company smart and skillful enough to know that what really matters is the user. And that’s what you need to hold on to and pay attention to for next year, 2023.
It seems that the iPhone 15 will not use Apple’s own chips as Macs already do, something that users do not like. If we choose Apple it is because we not only like good things, but also we want exclusive that is so, although talking about Apple is almost no longer synonymous with exclusivity. We can almost talk about two types of Apple users, the low-end and the exclusive. As good as each other, but it’s not like before where owning an Apple was almost a rarity.
What was I going to. We want exclusivity of components, not only because we are paying for it, if not because it works better. Macs have been shown to run better on Apple Silicon than on competing chips. Therefore, it is to be assumed that iPhones should work better with their own chips.
Leaving this aside, what really strikes me is that Apple has not innovated at all in any of its products in 2022. Something that must change in 2023. The iPhone 15 must be a shock in all aspects. Both inside and outside. The design should be given a twist and not wait for us to be ridiculed on all the networks about how the change from 13 to 14 has been. Which is exactly the same, but more expensive. It’s just that it can not be.
We must go back to hope of launching a new product that excites and not buy the new, just because it is exclusive, but because apart from that, it is good and beautiful. We can’t wait, at least I can’t wait two years for a new mobile to be launched. It must be already.
But it doesn’t just happen with the iPhone, we are talking about the iPad, AirPods and any other Apple device that all they do is add a bevel, one more lens or a new color. That is not acceptable in a company of the magnitude of Apple. Please remember what happened to Nokia. She fell asleep on her laurels savoring the honeys of success and the shock of reality was sublime. We have a terrible competition and I don’t care if someone says that in the field of mobile phones everything is invented, because is not like that.
apple must, must be forced to innovate, not to launch recycled products because it is convenient for the company to continue reusing components from other old terminals. Apple must overwhelm its rivals with overwhelming, functional and beautiful products. That’s Apple. The tickle of one more thing. Of overwhelming presentations that leave everyone with their mouths open. That Apple: Illusion.
It’s something I’ve wanted to tell for a long time, I want to get excited about the company, the brand, the iPhone and the iPad. With the AirPods. But especially with the iPhone, because it is where, as you suppose, we have lived all our lives. I want to take out my mobile again and think that what I take out is exclusive, but not because of the price, but because of the functions.
