They find remarkable evidence that ByteDance, the parent company of TikTok, is organizing the launch of TikTok Music, its other bet in the segment of music streaming services, to compete with options such as Spotify, Amazon Music and other services that already have time in the industry.
In this regard, it should be noted that ByteDance already has Resso, its music streaming service, fully operational, available in markets such as India, Brazil and Indonesia. The TechCrunch publication has learned that within this application there are references in its code to TikTok Music, Bytedance’s new music streaming option.
Bytedance and its increasingly close relationship with music
This suggests that there could be the possibility of synchronizing the activity in both applications, although at the moment it is not known if Bytedance plans to launch TikTok Music as an independent platform globally or plans to expand Resso to other international markets.
In this regard, earlier this year the idea was known that Bytedance plans to bring Resso to international markets under the TikTok Music brand.
In any case, Bytedance has already recently moved to trademark TikTok Music in global markets, and even already has verified handles. On twitter and Instagram and specific identifiers for markets such as Latin America, Australia, New Zealand and Asia, and countries such as Singapore and Malaysia, which have already shown progress under the slogan: “Welcome to a new way of experiencing music.”
What is not known is whether TikTok Music will also become part of TikTok. In this regard, there is a website “music.tiktok.com” in a number of markets, without it being functional at all at the moment, pointing to the possibility of initially launching in Australia, New Zealand, Mexico, Malaysia and Singapore.
Weeks ago we also learned that ByteDance is in talks with major music labels to prepare for the launch of its music streaming service globally, and it remains to be seen if it will finally be called Resso or rather TikTok Music, as the indications are pointing.
And it is that the TikTok brand is well known among the general public, and in fact, this platform is managing to bring musical themes to the top, which would not have been achieved in other ways, thanks to the viralization of the videos.
Given the pace at which Bytedance is moving, it looks like it won’t take long to get its new music streaming service off the ground.
