In the United States there are so-called Amber alerts, messages that arrive via SMS or television inserts and other means. They are alerts that provide information regarding the kidnapping of minors. It is information that is of vital importance because it makes it easier for the population to detect kidnapped minors as soon as possible.
The Amber Alerts arrive via SMS to all mobile phones located in the area where the kidnapping of a minor has been reported
Now those notices will come to Instagram, which will begin to include these types of messages in the feed both in the United States and in 25 other countries. In this way the users of the platform will see, if a child abduction is reported in your areahow a publication with information about it appears in your feed.
Photographs of the allegedly kidnapped minor’s face are usually shown, as well as information on the last place where he was seen, the clothes he was wearing and a telephone number to call if information is available. Also included a button that allows you to call the police forces directly.
The arrival on Instagram of the Amber Alerts will take place over the next few weeks and will allow you to benefit from two aspects intrinsic to this platform. On the one hand, its popularity among younger users, who do not pay as much attention to SMS that are commonly used in the United States for this type of notification.
On the other, the ease that in the case of SMS it is necessary to access the information (photographs, details, telephone numbers to call…) by clicking on the link contained in the text message itself, while through the publication in Instagram of this type of alerts all the information is already contained in the same place.
The appearance of the Amber Alerts will not be in the form of a notification but rather Instagram will integrate them organically in the feedas if it were another publication.
They will be available in the following countries: Argentina, Australia, Belgium, Bulgaria, Canada, South Korea, Ecuador, United Arab Emirates, United States, Greece, Guatemala, Ireland, Jamaica, Lithuania, Luxembourg, Malaysia, Malta, Mexico, New Zealand , the Netherlands, the United Kingdom, Romania, South Africa, Taiwan and the Ukraine.
