These are not the best times for Netflix, that’s clear. The streaming video giant is beginning to have more than obvious difficulties, and one example is that it has just been known that in the last quarter of this year it has lost subscribers again. Nothing less than 970,000…. Quite a considerable number. Well, new information about his cheap plan with ads and, again, things are not looking particularly good.
The information that has become known has to do with the contents that the platform has, which we must admit are quite numerous (although the quality of some of them, at least, is quite questionable). The fact is that the new subscription that will arrive with the collaboration of Microsoft seems to be that will not have all the creations that the service has -including those that are licensed-. At least that’s how Ted Sarandos, director of Netflix content, has dropped it.
A major restriction on Netflix
According to what the manager has indicated, all content original nest from the company itself, it will be available for those who wish to use the subscription with ads. But the licensed options (which, by the way, are not few), would not be complete for those who decide to access the streaming video platform with its cheapest plan.
The reason may be due to the contractual conditions that Netflix has with the producers of licensed series and movies and that they are available. According to Sarandos, this should not imply a particularly large decrease for those who subscribe to the plan with ads, since it is believed that what is indicated will not be a brake on the new business model that they are preparing. We’ll see, but news like this doesn’t help precisely because users have a good perception, really.
New data on the arrival of the new plan
Due to the conversions that some studios have, with the aim of offering the best and greatest amount of content, it has also been indicated that it will not be possible to offer the new subscription this year, so we have to wait for it in 2023. So it doesn’t look like the bleeding of user loss is going to stop anytime soon due to the arrival of the cheaper ad plan.
It is clear that Netflix has to move quickly to change a trend that exists in the market and that is none other than to stop being considered a unique and main reference in the streaming video platform market. The competition has moved more and betterAnd now the results are in. And, apart from creating new plans or charging if you use your account in places other than your home, it is recommended that the company bet a little more on quality. This is survival.
