Most Americans buy technology online and many customers have doubts when choosing between one model or another. For example, you may wonder if 128 GB of storage is enough or if you should jump to 1 TB, or if “Plus” is better than “Pro”. These are common questions that US customers will now be able to answer on the spot thanks to the program “Buy with a specialist” Apple Video On Demand.
Starting today, March 14, anyone in the US who buys an iPhone through Apple.com will be able to call a purchasing specialist who will appear in a small video window floating over the web page.
Apple is leveraging its customer support team to handle video chats and guide Apple customers on everything from the right iPhone model to storage options, carrier plans, and even financing options.
Unlike a traditional video call, however, the representative will never see you. Instead, you’ll join the call only with while the Apple Specialist remains on screen guiding you through to purchase.
For now, this experience is limited to Apple’s offerings for the iPhone. However, Apple has plans to bring the service to all of its best-selling products.
The service is available from 7:00 a.m. to 7:00 p.m. Pacific Time.
