Very soon the developers will have a new tool for testing the prices of in-app purchases from Play Store content, i.e. those that allow you to expand the functionality of an application, offer auxiliary services or extra content. We talk about any type of content, including games, e it will allow to evaluate the impact of a downward or upward changeand correct the shot quickly.
The tool will make it possible to create customized offers and tests, or simply limited to groups of users, in such a way as to be able to cross-reference data easily and arrive at the best compromise depending on the markets.
Unlike what happened previously, where it was necessary to make changes directly to the application code, this time the management can take place directly within the Play Console. If this represents a great advantage for developers, what will happen on the user side, which is what our readers are most interested in?
The only difference will be how fast the price of certain in-app purchases may changepositively or negatively, especially in the first weeks of application of the change. This can all happen suddenlyso if you see overnight changes in the price of some in-app services, you’ll know why.
When will the news be active? The developers already have the documentation available on the Play Academy site, but Google has not specified a specific introduction date, but apparently it should become operational within a few weeks.
