I have been reviewing the news that we have published this month that we have almost left behind and I have to tell you that most of the news refers to software or news related to certain Apple devices. Of course, this month of January we have been lucky to see the new Macs, but in a slightly watered-down way. I don’t know what to expect from Apple this 2023.
This 2023, we already have the new Macs, but what else is yet to come? Will it surprise us?
We are almost reaching the month of February. A month that indicates that we are already fully in this new year 2023. A year in which good forecasts are expected in terms of the presentations of new Apple devices. At the moment, we already have new Macs and a recycled HomePod, because of course, I, in principle, I don’t want to call this HomePod, new.
The prospects for the future, in the short term, is that we will shortly have new virtual and/or augmented reality glasses, but we have to take into account that we still do not know when they will go on the market and the problem is not just that, it is that, when they go on the market, the price they will have it will be so high that few people will be able to afford to buy one.
In addition, it is that these glasses, if you want to have conversations with other people, you must have at least the AirPods Pro. All this is a bit strange. Apple needn’t have to “obligate” users to buy certain devices. He already sells enough. That’s why I say I don’t understand.
Back to the topic. We are entering February and we have Macs that have not been renewed on the outside, but not on the inside. The important thing about a computer is what it has inside, the M2 Pro and M2 Max chip is amazing, However, on the outside we have the same models in aesthetics. In short, it is what it is.
February marks the beginning of a year that can be very fruitful for all of us but at the same time can be very, very frustrating. We have to take into account the experience of last year, in which there was no release worth mentioning. Yes of course, we have the new iPhone. A new terminal whose sales have fallen by up to 15% in the last quarter. Why?. I think there are several causes.
The main one is logically the widespread price rise that has occurred worldwide and in all aspects of our lives, for different reasons. The Ukrainian war included in them. But also, and there is no doubt, it is because the renovation of the terminal continues only on the inside. We have to compare the iPhone 13 and 14 and guess guess, they are the same. Exactly the same. People want a little more, always.
We cannot neglect ourselves, we must demand that Apple get a little more involved and be a little more risky when it comes to launching new terminals. We must demand that the company look forward, not look back and that do not use materials you already have to launch what the company considers new devices, but in reality is not.
Am I partly right or not? Look at the clear example of HomePod. It is that she cries out to heaven. I return to the subject. A common HomePod chip change and hell, to sell again a product from five years ago. And the problem is that there are people who continue to defend that way of acting.
Apple is much more than this. That’s why I think that we must insist some way in which the company innovates. Be better and make us be better. That way could certainly be the way we acquire the products. A drop in sales should be an indicator for you to realize that users no longer accept anything.
It is true that it is my opinion, a bit controversial. apple is the best undoubtedly. But she has to remind herself and us, the users.
