iPhone 14 Pro Max costs Apple more than its predecessor

iPhone 14 Pro Max costs Apple in materials alone the 3.7% more than its predecessorthe 13 Pro Max. The estimate of the Bill of Materials it is due to Counterpoint Research which collected the costs of the individual components of each of the two smartphones by comparing them. From here it emerged that the model announced last September – 128GB version – has a BoM of $464an average value between $474 for the mmWave variant and $454 for the sub-6GHz one.

The increase in the overall cost is primarily due to the chipset Apple A16 Bionic made with a 4nm production process (5nm for A15 Bionic): the estimate is $11 extra, the weight this has on the final calculation of the BoM grows from 18 to 20%. Also to be taken into consideration new AOD display provided by Samsung and the main camera from 48MP with quad-pixel technology and a 65% larger sensor area than the previous generation. The entire photographic sector of the iPhone 14 Pro Max has undergone an increase of $6.30.

• Photographic sector suppliers:
  • Sony: main camera image sensor
  • Sunny Optical, Largan Digital, GSEO: main camera 7P lens
  • LG Innotek: module
• Front camera vendors (switched from 5P to 6P + AF):
  • lens: GSEO and Sunny Optical

On the other hand, the cost for cellular network support drops by 13%.essentially due to the reduction in prices on the market thanks to the ever-increasing diffusion of 5G.

Proprietary components built into iPhone 14 Pro Max impact the BoM for the 22% (a very different value compared to the Pixel 7 Pro case seen recently, in which 51% of the component costs are to be assigned to Samsung).

APPLE

• Apple A16 Bionic
• PMIC
• audio
• connectivity
• touch controls

NOT APPLE

• NAND Flash: KOIXIA, SanDisk
• LPDDR5: SK Hynix, Samsung, Micron
• wireless connections, touch and display control solutions: NXP, Broadcom
• audio: Cirrus Logic, Goertek, Knowles, AAC
• Battery ICs: TI, ST Micro

• Apple iPhone 14 Pro Max is available online from Multibrandproject at 1.199 euros or from Eprice a 1.268 euros. The value for money is Good and it is the best device in this price range.
• Apple iPhone 13 Pro Max is available online from Eprice at 1.284 euros.