TikTok has just launched a new campaign that promises to give creators new possibilities for monetizing videos. It is a new fund that works similarly to those created by TikTok itself, but this time it is managed by advertisers.
Dubbed the “Creative Challenge,” the new fund is open to all TikTok users who are 18 or older and have at least 50,000 followers. According to The Verge, TikTok will notify the user if a brand wants to review it, as only “high quality original content, well edited” will be accepted.
The requirement makes sense, as the videos will be used to advertise products from brands participating in the Creative Challenge and will not be available in the profile of the user who sent them, but will be suggested in the For You tab.
This means that there is no guarantee of monetization, as brands can select other videos for their campaigns based on how well each one performs. On the other hand, the Creative Challenge aims to bring sponsoring brands closer to users, although payment amounts may vary according to several factors.
Finally, TikTok has not disclosed what criteria brands will use to select videos for campaigns, but it says creators will be able to submit videos to the Creative Challenge while spots are available, where more details about the campaign product will be available.
