Apple is a company that wants to do everything itself. We already know that it is capable of manufacturing its own OLED screens and that soon it will even be able to manufacture and manage its 5G chips. With this, it will be possible to reduce costs and, as we assume that prices will not drop, have more benefits. To do this, it surrounds itself with third-party companies and suppliers that little by little are owned by the American company. One of the possible future purchases may be Avid. A company specializing in software.
Avid Technology Inc, is a company specializing in software that can save Apple a lot of costs
What we were saying, if Apple wants to surround itself with third-party companies that are capable of generating new hardware and software for itself, what it will achieve is undoubtedly generating new products more quickly, but above all more efficiently and effectively. With it in addition will generate less costs and therefore get more benefits.
One company that can help Apple achieve these goals is Avid. A company specialized in video and audio editing software and equipment for filmmakers and recording studios. The company is currently interested in selling and is exploring the market for buyers. Now that Apple has released Final Cut Pro for iPad, it’s a good time and it would be a good idea for Apple to buy it.
Avid, a Burlington, Massachusetts-based company, is working with Goldman Sachs Group in the process of selling and has requested binding offers of the interested parties. At least that’s what the sources say.
It provides editing software and hardware primarily to the entertainment industries. Its products, which have been used in the production of blockbuster films such as “Top Gun: Maverick” and “Avatar: The Way of Water”include Media Composer, MediaCentral, and AirSpeed.
A claim sweet enough for the apple company to pay attention to them and they can, of course, obtain growth on AppleTV+. That it is a platform destined to make great products as it is already demonstrating with the awards it is receiving.
Avid is a financially sound company. Avid’s annual recurring revenue grew 8.1%, reaching 228 million dollars. While its active paid software subscriptions grew 22% year-over-year.
Right now it is not going through its best moment and that should take advantage of Apple. All because of the problems in the supply chain and that Apple knows a little about.
a small companyof those that Apple likes.
