In a statement released last Tuesday (10), Apple celebrated the results achieved by the company last year in the entertainment segments with the production of original content and in other services offered by the Cupertino giant, such as the App Store platform for iPhones and iPads.
According to information, in 2022 the app store had the highest number of hits since its creation with more than 650 million weekly hits in 175 countries. Apple points out that in the last 15 years it paid more than US$ 320 billion, about R$ 1.7 trillion in direct conversion, to developers that sell apps and digital services on the App Store.
The Cupertino giant sees last year as a period of “innovator in entertainment”, highlighting not only the enormous popularity of applications, but also series like Ruptura and Ted Lasso, both available on Apple TV Plus for subscribers of the service, is what says the senior vice president of services, Eddy Cue.
Throughout 2022, Apple TV+ premiered some of the year’s most celebrated series, including The Afterparty, Bad Sisters, Black Bird, Echo 3, For All Mankind, Loot, The Last Days of Ptolemy Grey, Pachinko, Slow Horses, Trying, and Severance, a 14-time Emmy nominee, with new announcements expected in 2023.
In parallel to that, Cue confirms 2022 saw over 900 million paid subscriptions to Apple services, a number that has a large share belonging to the app store. During the period, Apple Music also achieved good results, with more than 100 million songs in its collection, with a growing number of subscribers.
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