The battle for the world of streaming is far from over! Now it is the turn of YouTube, the most pioneering platform in this sense. Over the years it has not ceased to have it among the favorites of Internet users. However, his reign has been moving to other territories such as Netflix, Amazon Prime Video either HBO Max. Despite this, YouTube has not thrown in the towel or said the last word. In fact, the opposite is true.
According to information from The Wall Street Journal, YouTube is holding parallel negotiations with various companies and media from the leisure and entertainment scene. Its objective? Bring traditional television to your own streaming platform. That is, broadcast television programs, movies and even entire channels online. The model would continue to be the one that YouTube has always had – that is, with ads – and it seems that the interest is so real that it is being tested to launch it this year.
What are the YouTube streaming plans?
The truth is that, currently, YouTube already offers full movies with advertising. For years, it has also allowed the purchase or rental of audiovisual products. And he has even released his own exclusive series. This would be yet another diversification of its vast territory, sheltering previously established television channels and giving them a window of billions of online consumers.
Interestingly, this business model has a name in the United States. It’s known as “FAST,” which basically stands for “free, ad-supported streaming TV.” A model that has recently been brought to Netflix, although it has been questioned by countless subscribers and has not yet taken off. It is also established on platforms as consolidated as I had, pluto tv either Roku. Therefore, it is not a YouTube invention, but it is one of the most ambitious moves it has made in recent years.
The goal is to stay afloat in an increasingly competitive market.
“We’re always looking for new ways to give viewers a destination where it’s easier to find, watch and share the content that audiences care about,” a YouTube spokesperson said. Information from The Wall Street Journal indicates that the Internet streaming giant is negotiating jointly with companies such as lionsgate, FilmRise Y A+E Networks.
