The European beauty company L’Oréal has unveiled in “CES 2023” their new products, the HAPTA and the star of the moment, L’Oreal Magicbrown.
Both highly technological and innovative for easy makeup and with a guarantee of perfection, from your home and with the help of your smartphone.
If there is a sector that has not yet developed its technological side, it is body care. But what we will show you in detail in the rest of this article is confirmation that technology is always there to help.
In this case, it seems that the successful company The real has wanted to combine augmented reality and makeup in a surprising product.
Below we show you a video from the official account of The real of the star product for your eyebrows:
The first product of The real Y lancôme is HAPTAthe first ultra-precise, portable makeup applicator designed to meet the beauty needs of those with limited hand and arm mobility.
But the star of the moment is L’Oreal Brow Magic, The first at-home electronic brow makeup applicator that provides a custom look in seconds.
Words from the people behind the idea of L’Oréal.
In this opportunity Guive Baloochhead of innovation The realExplain:
“The strength of L’Oréal’s beauty technology program lies in the quality of our partners. We often find brilliant technologies being used outside of the realm of beauty.”
“Combining L’Oréal’s beauty heritage with these advanced technologies, we can develop new forms of beauty while reinterpreting original technology and the traditional beauty experience.”
for his part Nicholas HieronymusGeneral Manager of the group The realhas declared the following:
“For L’Oréal, the future of beauty is inclusive. And that future will be more accessible thanks to technology.”
“The two consumer technologies we’re introducing this year at CES represent our company’s true purpose: to create beauty that moves the world.”
We talked in detail about L’Oréal’s Brow Magic.
the new device L’Oreal Brow Magic you can print eyebrows on anyone’s face using an app to iphone. It looks like a small hair dryer, but that is not its purpose.
The brow product allows users to achieve a custom brow look based on their facial features and natural brows.
It is the first makeup applicator that allows users to achieve the most precise brow shape possible in a matter of seconds.
Developed by The real in collaboration with the technology company drinkerhelps create a custom brow look without the need for a professional service.
How does L’Oréal Brow Magic work?
This new ally for your make up is a portable device with 2,400 nozzles, which offers a print resolution of up to 1,200 dpi (drops per inch) for results in seconds.
The real It has an augmented reality technology called Modiface that scans a person’s face and makes recommendations on microblading, micropigmentation, and fillers.
To get started, the person must download and open the app L’Oreal Brow Magic on your phone which does part of the job, and scan your face with the eyebrow scanner Modiface.
Then choose the desired shape, thickness and effect, then apply L’Oréal’s preformed base to the brows.
Subsequently, sweep across brows in a single motion and apply a final coat to secure application.
The icing on the cake, according to the company, is that users can use regular makeup remover or their favorite technique and product to remove the product from the skin. Obviously, it is good news for those who do not learn quickly and skillfully to use it.
The Brow Magic result is said to last all day or up to two days when used with Brow Magic Primer.
How much does L’Oréal Brow Magic cost and when will it be on the market?
L’Oreal Brow Magic It will be priced between $149 and $199. Final pricing has yet to be set, but it remains affordable for this technology.
The beauty company has announced that the device will launch in the US market at the end of 2023. It is believed to arrive in Europe in 2024, so let’s hope perfect brows aren’t too far away.
Although the French company has not yet shown much about how the newly introduced product works, we are sure that it is an ingenious solution and demonstrates the power of new technologies, making life easier and faster every day.
