UPDATE: Jul. 6, 2023, 4:35 p.m. EDT This post has been updated to reflect current sale prices across several categories ahead of Prime Day.
We all know someone who refers to their entire birth month as their birthday. That’s kind of how Amazon treats Prime Day.
On June 21, Amazon announced that Prime Day 2023 will start on July 11 at 3 a.m. ET and run through the end of July 12, which lines up with the familiar early-week, mid-July time slot that we’ve gotten used to since Prime Day outgrew its original single-day nature. New deals will drop every 30 minutes throughout that Tuesday and Wednesday.
How to earn $20 in credits for your Amazon Prime Day order
Other deals, however, are already dropping. Like now.
Announcement day doubled as kickoff day for early access to select Prime Day deals(opens in a new tab). Some are invite-only (like this $99.99 43-inch Amazon Omni 4K Fire TV(opens in a new tab)) and many are only available to Prime members(opens in a new tab) — kind of the whole point. However, live sales from many big brands (like the Apple and Roborock deals below) that precede Prime Day aren’t officially associated with the early event and don’t require a Prime membership to unlock the deal.
We’re tracking the best early Prime Day deals at Amazon below and refreshing the list constantly.
If you’re looking to compare prices at competing sales from Walmart, Best Buy, and Target, we’re tracking those, too.
Note: All newly added deals are marked with a ✨, while deals with a 🔥 have dropped to an all-time low price. Amazon’s exclusive invite-only deals are marked with a 📨.
Early Prime Day Amazon device deals
Why we like it
Amazon’s 2021 version of the Echo Buds is a solid AirPod alternative thanks to its active noise cancellation feature that can help drown out unwanted background noise without making things too quiet. The earbuds also allow for customizable EQ, and work with other voice assistants like Siri and Google (not just Alexa). Ahead of Prime Day, you can snag a pair for just $84.99, $55 off the original price.
More early Prime Day Amazon device deals
Echo devices
Fire Tablets
Kindles
Amazon subscriptions
WiFi systems
Early Prime Day Apple deals
Why we like it
The most recent 10.2-inch iPad — just iPad — is well under $300 and at its lowest price ever with its 24% discount at Amazon, making it approachable for anyone who definitely wants an Apple tablet but wants to avoid Pro prices. The 9th generation iPad features upgrades like the speedier A13 Bionic chip, a True Tone display, and a better front-facing camera for crispier FaceTiming. As always, it works with the first-generation Apple Pencil.
More early Prime Day Apple deals
Macbooks
-
2020 MacBook Air (M1 Chip, 8GB RAM, 256GB SSD)(opens in a new tab) — $899
$999(save $100) ✨ -
2021 MacBook Pro, 14-inch (M1 Pro Chip, 16GB RAM, 1TB SSD)(opens in a new tab) — $1,999
$2,499(save $500) -
2022 MacBook Pro, 13-inch (M2 Chip, 8GB RAM, 256GB SSD)(opens in a new tab) — $1,099
$1,299(save $200) -
2023 MacBook Air, 15-inch (M2 Pro Chip, 8GB RAM, 256GB SSD)(opens in a new tab) — $1,199
$1,299(save $100) 🔥
iPads
AirPods
Early Prime Day vacuum deals
Why we like it
Roborock just released their new S8 Series robot vacuums in spring 2023, so we’re psyched to see them on sale already. Compared to one of our previous-favorite hybrids, the S7, the S8 introduces AI-powered obstacle avoidance, amped suction power, and dual roller brushes underneath. Roborock says that those last two improvements lead to a 30% increase in hair pickup. The “plus” version also includes a self-empty dock that holds at least two months’ worth of debris before you have to empty it.
More early Prime Day vacuum deals
Robot vacuum deals
Cordless vacuum deals
Early Prime Day TV deals
Why we like it
You can’t not take advantage of Amazon’s flagship 4K TV being under $100 — that’s an unbelievably rare price for a 43-inch 4K model from any brand. (If you’re one of the lucky Prime members who has this invite-only deal unlocked, you’ll make it work.) The Omni is the smoothest way to experience Amazon’s crowd-favorite Fire TV platform and intuitive app navigation. The two larger Omni sizes get particularly good marks for their crisp HDR handling due to their support for Dolby Vision.
More early Prime Day TV deals
Early Prime Day headphone and earbud deals
Why we like it
We know, we know, another invite-only deal, but Amazon made them extra exclusive for a reason. At $89.95, these JBL headphones are $10 cheaper than they’ve ever been, making them by far some of the cheapest headphones that offer up to 50 hours (!!!) of battery life.
Note: AirPods and Echo Buds deals can be found under the Apple and Amazon device deals sections respectively.
More early Prime Day deals on headphones and earbuds
Headphones
Earbuds
Early Prime Day gaming deals
Why we like it
Amazon already has the Xbox Series X Diablo IV Bundle on sale for $30 off. $30 off of a $500-something console isn’t huge monetarily, but it’s pretty significant in terms of timing — the highly-anticipated game just came out at the beginning of June and the standalone version itself hasn’t even been on sale yet.
More early Prime Day gaming deals
Consoles
Gaming monitors and gaming laptops
Gaming controllers, headsets, and microphones
Early Prime Day pet deals
Why we like it
Out of all the automatic litter boxes we’ve looked into, the Petkit PuraX is the best one for skittish cats: “Its ergonomic shape more closely follows the traditional enclosed litter box that fraidy cats may find more approachable, with a flat top for potential storage or cat naps,” writes Mashable senior shopping reporter Leah Stodart. Controlled via a mobile app (with multiple cleaning modes), it features a built-in deodorizing system and a large, seven-liter waste container that can fit cats up to 18 pounds.
More early Prime Day pet deals
Automatic feeders and water fountains
GPS and health trackers
Grooming tools and lint-rolling accessories
Self-cleaning litter boxes and enclosures
Pet DNA test deals
Dog toys
Cat products
Pet beds
Early Prime Day kitchen deals
Why we like it
Another of Amazon’s seriously impressive invite-only deals, the internet’s favorite sparkling water maker can add some fizz to the flavor of your choice and save a few bottles or cans along the way. SodaStream’s spring 2023 release, the E-Terra, rocks a new interface with three settings of electronic carbonation control and lights up when bubbling.
More early Prime Day kitchen deals
Air fryers and multicookers
Coffee makers
Other kitchen deals
Early Prime Day luggage deals
Why we like it
You shouldn’t have a hard time distinguishing your suitcase from other luggage on the carousel with this subtly-cosmic piece. The iridescent black version of American Tourister’s largest Moonlight hardside spinner is 28 inches and expandable to maximize packing space. Amazon’s deal also beats American Tourister’s own website: (opens in a new tab)This color is no longer available there, and the other 28-inchers are only on sale for $153.99.
Planning a trip? Check out the best travel deals this week on flights, hotels, and more
