Some of the former managers of Zenly, the social mapping platform that Snap, Snapchat’s parent company, acquired in 2017 for more than 200 million dollars, and despite having a sufficient number of active users, Snap closed it last year , are now immersed in a new social network platform with which they try to solve, as they understand, the existing problems in the current social networks.
And it is that, as we have already seen over the years, the main social networks seek that users spend as much time as possible in their applications, offering a series of mechanisms with which to catch users as long as possible, where In addition to offering content of great interest selected by an algorithm, among other functions, it also allows interactions with people from anywhere in the world.
To keep up with friends in the real world
Amo is the new social networking platform in which Antoine Martin, former CEO of Zenly, and Michael Goldenstein, former CEO of Zenly, along with others, are immersed, with which to serve as a solution to current social networks so that users can connect with friends in the real world, and not with people from anywhere in the world.
Amo jumps on the growing trend of “real relationship”-focused social networking apps, including Zenly itself, though Goldenstein also adds the increasingly popular BeReal and Locket Widget to its list, along with the growing trend of secondary accounts that Instagram users create and keep private, guiding them to keep up with their real life friends.
As Goldenstein noted in a LinkedIn post:
Today’s social products have become overly complex and commercialized super apps that no longer serve the best interests of those who use them, but rather the advertisers who feed their revenue. TikTok is eating up the world and it’s only making matters worse as companies focus their efforts on reclaiming screen time instead of why people use their products in the first place. Meanwhile, TikTok’s Doom Scrolling and its equivalents don’t make anyone feel good
Despite some of the publications that have been shared on social networks since last Friday, for the moment the way that Amo will offer to enable connections with friends in the real world is a secret.
Antoine Martin also addresses Evan Spiegel, CEO of Snap in a Twitter post indicating that there will come a time when you will regret closing Zenly. Although he also did not offer details of the operation of Amo, he did gives sample that the new company will be most experimental:
We are finally free, excited and will try many things. You can expect us to take risks, build even weirder features, build stronger emotions and friendships, and hopefully find some success along the way. We will do our best to serve you above all else, and look forward to being on your springboard in 2023.
The closest in time is the launch of a experimental version via TestFlight for iOS users. This could allow a better understanding of this new product.
And while this is happening, no one remembers about Path anymore, a social networking app, which some social media veterans will miss, and it also allowed you to stay in touch with real connections, hence it had a limit of up to 150 contacts, in allusion to Dunbar’s number.
Via: TechCrunch
