What are the most used social networks in Spain today? According to the report “Global Digital Report 2023”produced by Meltwater and We Are SocialInternet users in Spain have decreased slightly over the past year, 0.07%.
YouTube is the most widely used social network in Spain today
Despite the slight drop 94.9% of the Spanish population is already an Internet user, or what is the same: more than 45.12 million Spaniards access the network of networks regularly. The report establishes that 85.6% of Spanish citizens use social networks per month, which means that more than 40 million people regularly use social networks in the country.
The report does not provide data on the number of users by platform, since most social networks do not offer data broken down by country. However, it does indicate the percentage of people between the ages of 16 and 64 who use each tool at least once a month.
Ranking of the most used Social Media platforms in Spain
With this data, it is possible to know which are the most used social networks in Spain – and have an approximate number of users. According to the report, the platform social most used by the Spanish is WhatsApp, since 89.7% of Internet users in Spain assure that they use it regularly.
After WhatsApp is Instagram, which is used by 74.9% of Spanish Internet users. It must be taken into account that no data is provided on YouTube, which would possibly occupy the second -if not the first- place.
Facebook would occupy the third position, being used by 72.5% of Internet users in Spain. This represents a decrease of 10 percentage points compared to just 2 years ago.
Twitter ranks fourth in our country. The social network is used by 47.7% of Spanish Internet users. This is a very high percentage, since it means that it has more than 20 million users in our country.
TikTok lands in fifth place, being used by 47.3% of Spanish Internet users. Telegram would be behind, with 41.3%, followed by Facebook Messenger, which is used by 38.1% of Spanish Internet users.
LinkedIn with 30.8% and Pinterest with 30.4% would complete the list, which also includes Skype (18.2%) and Snapchat (13.8%). The ranking that is closed with an application to flirt. According to the data from the study, 5.4% of Spanish Internet users habitually use Badoo.
