Biz Stone, known mainly for being the co-founder of Twitter, although he has also participated in the development of services such as Blogger, during his time as a Google employee, and Medium, among other platforms, as well as supporting technology companies, being Slack , Pinterest, Square and Nest some of the best known, now joins the board of directors of Chroma, a new start-up company of Swedish origin, founded in 2021, focused on creating audiovisual experiences for mobile devices.
Stone began his approaches to the Swedish start-up by initially meeting its founder and CEO Andreas Pihlström at a presentation by Pinterest co-founder Evan Sharp, which led to Stone becoming interested in the company and becoming an angel investor for it. Chroma.
De Chroma is attracted to the idea of offer more interactive experiences through the use of dynamic and tactile images through digital spaces in which users can participate for a variety of purposes.
Chroma came to show a proof of concept by launching the Lux Aeterna iOS app in collaboration with music artist Arca, allowing exploration of the artist’s interactive experiences through a “meditative digital space.”
But Chroma’s technology has a greater potential that you want to demonstrate publicly, for which you are looking for other forms of interaction, taking into account the number of ideas that the small team that he has has.
For Stone, although the first product for mobile devices will be launched, The potential of the technology will become more interesting when Apple launches its highly anticipated virtual and augmented reality cases.
As he comments:
I think it will lend itself very well to the metaverse team when it becomes more ubiquitous. But I can also watch it on my Apple TV. I would love to have it there. Anywhere there is great sound and visual effects.
Stone notes that as a board member, he will be meeting with the company several times a month, in addition to board meetings. For now, the Chroma team will focus on integrating a sensory experience into the sound.
It also turns out that Stone is also developing another project independently, of which the details are not yet known, although he maintains his interest in Artificial Intelligence and its full potential, leaving aside other technological trends such as web3 and the metaverse.
As he points out, “the culture [web3] It doesn’t attract me. There’s something weird about that for me,” and on the metaverse: “I don’t want a dystopian future where kids are in the room wearing a diving mask all day. I don’t want that to happen. That doesn’t feel right to me.”
On Twitter, he doesn’t want to make future predictions, although he points out that there has always been some crazy new thing on Twitter.
More information: TechCrunch
