The result of the crisis: problems in the production of the iPhone 14 Pro could affect Apple’s results

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iPhone 14 Plus undergoes camera test and is behind Google Pixel 7 in DxOMark ranking

Apple faced production problems on the iPhone 14 line due to the wave of Covid-19 in China that forced factories to go into lockdown at the end of 2022. Now analysts from CNBC and iMore point out that these problems could affect Apple’s result on the last quarter of last year, which should be lower than that of 2021.

For comparison purposes, in the last quarter of 2021 Apple earned revenue of US$ 123.9 billion, but this figure should drop to US$ 121 billion in the same period of 2022. This would be the first drop in Apple revenue since 2019 .

Despite this, analysts believe that Apple will be able to recover, as it is increasingly diversifying iPhone production to prevent these problems from recurring, a policy that will be standard with the iPhone 15 Pro.

iPhone 14 Plus. Image: TechSmart

On the other hand, data from Canalys indicates that the cell phone market faced a sharp drop in sales at the end of 2022, which may have negatively affected Apple’s revenue.

However, revenue from another sector is expected to grow for Apple: services, which should increase 6% in the period, earning about US$ 20.67 billion in the fourth quarter of 2022. In October, more than 900 million people subscribed to services like Apple Music, iCloud and others across the world.

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  • The Apple iPhone 14 is available from FastShop for BRL 5,740 and on Amazon for BRL 6,037. The cost-benefit is average and this is the best model in this price range.
  • The Apple iPhone 14 Plus is available on Amazon for BRL 6,881. The cost-benefit is average and this is the best model in this price range.
  • The Apple iPhone 14 Pro is available from FastShop for BRL 7,572 and in Magazine Luiza by BRL 8,099. The cost-benefit is average and this is the best model in this price range.
  • The Apple iPhone 14 Pro Max is available at Magazine Luiza for BRL 8,369. The cost-benefit is average and this is the best model in this price range.
(updated Jan 31, 2023, 6:56 PM)
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