Apple increased the opportunity by being at the 2023 Cannes Lions ad festival, resulting in a potential WWDC spot. The company tends to only lay low when it comes to major industry events. At such events, the company’s low profile reaches such a degree that Apple representatives often flip the badges so that attendees or outsiders know who they are or the company they come from.
Apple clues to the big announcements of WWDC 2023
However, according to a recent report last Thursday, Business Insider there would soon be some change for the 2023 Cannes Lions festival. According to some sources in the advertising industry, the Cupertino company acquired a rental space at the Carlton Hotel, located in a privileged place on the promenade Croisette seafront.
Apple executives will have some meetings among other gatherings at said location. Also, Apple already has a project in the works that will last up to a week that will include topics, round tables with various issues such as sports on Apple TV +, Apple News, apps and other relevant Apple advertising issues.
Experts on the subject think that this could be an opportunity to present a significant Apple presence in Cannes and that it could also mean a commercial for the next World Developers Conference or WWDC for the next start on June 5 in Apple Park in California. .
Apple already has the development of the advertising sector in its hands. However, according to a source related to Apple’s advertising sector, the company has not given it the focus of importance that other companies such as Meta or Google have placed in this sector.
Among other reasons to show this ad at the developer conference would perhaps be Apple’s controversial Reality Pro mixed reality headset article. The important announcement would give Apple an opportunity for brands and other creative companies to create attention-grabbing content in virtual and augmented reality.
An unspecified marketing executive mentioned that Apple’s incognito presence for Cannes could mean something really interesting given how the company has handled advertising in Cannes.
