Rarely have we seen a product disappear from the market so quickly. And this is what he got Spotify with his Car Thing, an accessory for the dashboard of the car and that, after barely five months on the market, disappears definitively.
It was in February 2022 when the company announced the release of Spotify Car Thing, an accessory that has been designed to control the streaming service while driving. And the truth is that the product looked good, but it has not exactly been a phenomenon in sales, but rather a burden for the company.
Farewell to Spotify Car Thing: It was nice while it lasted
Or this is what emerges from Spotify’s latest financial report and in which they indicate that Car Thing has had a cost of 32 million dollars in losses. “Declared gross margin was negatively affected by our decision to stop manufacturing Car Thing,” the statement said.
“Based on various factors, including product demand and supply chain issues, we have decided to stop production of Car Thing units,” a Spotify spokesperson told Peers to TechCrunch. “Existing devices will work as intended. This initiative has unlocked useful learnings, and we remain focused on the car as an important place for audio.”
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In this way, Car Thing ends its journey in the market with more pain than glory since its release date in February of this year. And, the truth is that the whole process has been a complete nonsense.
First, Spotify opened an invitation system in April 2021 to be able to buy the product, which did not reach all users until February 2022. In addition, the bad reviews from the specialized press, who saw that any vehicle with a screen does not need this accessory, in addition to the fact that it could only be linked with Spotify and not with other services have been nails in the coffin of this product.
A product that finally has not left the United States and that, to get rid of the stock they still have, you can now buy at half price since, although its official price is $89.99, they are selling it at $49.99. Will they manage to sell the remaining units? The truth is that we are not clear at all. Mainly because you have very little chance of taking advantage of a product that has no place in the current market. Perhaps a few years ago it would have worked, but today, failure was assured.
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