YouTube has become one of the most popular digital platforms internationally thanks to the wide variety of content it offers for different audiences around the world. In addition to establishing itself as the leading entertainment website, it also has become the source of work of thousands of influencers, artists, singers or groups who have managed to boost their careers thanks to the monetization that the company provides for their videos.
Such is the case of the American content creator, Bailey Saran, who in search of his own style and an income that would allow him to pay utility bills, found a peculiar way of telling the story of heinous crimes that have shocked not only the inhabitants of the United States but the international community in different times and contexts.
Although the main topic could be disturbing, the 33-year-old influencer found the perfect balance in its content by combining the creepy stories with a practice that is soothing to the eyes of the audience: makeup. This is how Bailey Sarian has achieved success on YouTube with her channel and the section of it that she titled Murder, Mystery & Make-up (“Murder, mystery and makeup”).
The perseverance, originality and fresh personality of Bailey Sarian are perceived through her YouTube channel where, to date, she has accumulated more than 6 million followers and at least 800 million total views on their videos.
Every week, the American youtuber prepares her work tools: brushes, foundation, compact powders, shadows, eyeliners, eyelashes, lipsticks and other makeup products; she prepares her camera, her light ring and He begins to strike up a conversation with a hypothetical recipient who, by posting the edited video on the digital platform, becomes one of his millions of followers.
Although Bailey Sarian initially did not expect her content to have such an impact, the response from her audience was so favorable that she is now It has a work team that supports it in the timely and accurate investigation of the stories it shares. through his YouTube channel.
It was in an interview with the BBC communication medium that Bailey Sarian declared that she never imagined that her work would reach such popularity so that even the streaming titan Netflix invited her to collaborate on a new project.
The crime that changed the video format of Bailey Sarian
In her desire to earn extra income through digital platforms, the youtuber created her channel on the platform to share some of the knowledge she had acquired in her career as a professional maquiladorahowever, in 2018 the chris watts crime completely changed the direction of the project.
In an interview with the BBC, Bailey Sarian stated that five years after opening his YouTube channel, his content changed format when he learned about the story of Chris Watts, a man from Colorado, United States, who had murdered his pregnant wife and their two young daughtersa crime for which he was sentenced to life imprisonment.
The events shocked not only the American community but also gave it international coverage, but Bailey was curious to know how was it that a man who seemed to be a “ideal family man” could have incurred such a heinous and cruel crime. That was how, doing what she knew how to do and taking into account what had worked for her, the youtuber published her first video putting on makeup while telling the terrible story of Chris Watts, the success of that video was immediate and the rest is history.
It is worth mentioning that the pandemic was also favorable for her, as thousands of Internet users searched for content on digital platforms to entertain themselves. That was how the 700 thousand subscribers that before March 2020 the youtuber accumulated, became 3.5 million by the end of the same year and already in this 2022, that amount has doubled.
Sarian Bailey is working on a new series titled Dark History that will premiere on August 3 and declared that he does not rule out the possibility of taking his section Murder, Mystery & Make-up to streaming platforms.
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