Netflix will not show ads on children’s content

Since Netflix’s initiative to offer a cheaper subscription plan and with ads became known, the details about this project have mainly alluded to cuts applied to some of its functions, such as the option to download movies or series to view them offline or the reduction of its content catalog.

On the particularities of this new modality that Netflix will introduce, the latest novelty focuses on children: the platform’s ads will not apply to the catalog of series and movies for children.

Netflix children’s content will be ad-free on the ad-supported plan

An important part of the news that we have learned about Netflix is ​​related to the cheapest plan and advertising that will soon implement.

Ads in this mode will be managed by the advertising division of Microsoft, a company that, in association with the platform, will display advertising linked to the activity of the profile that is viewing content.

A recent report from Bloomberg, indicates that the advertisements that will be displayed on the platform will not apply to the entirety of its content offer. The series and movies cataloged for children, available in a specially dedicated section, will not adhere to this modality, dispensing with ads even when that is the plan under which the account in use maintains a subscription.

A prudent decision, considering that precisely the older audience is the one who has the ability to browse the full catalog of the platform, in the case of an internal premiere that is advertised, and even those who really have the purchasing power to be the audience. goal of a campaign. Even when little ones aren’t supposed to watch TV unsupervised, it seems like an adequate measure of protection.

It is worth noting the above, because this is not the norm. For example, YouTube Kids does show ads on its videos, but with some restrictions on the campaigns displayed.

According to the way this strategy is proposed, Netflix could get positive accounts after its implementation, as indicated by Bloomberg. The report indicates that, according to analysts, the company could generate between 3,000 and 4,000 million dollars a year in advertising sales.

For now, there is nothing left to do but wait to officially know details and later, see this modality in operation. The arrival of this new plan will arrive on Netflix in early 2023, offering a cheaper alternative, but with the cuts in terms of functions and content that we have already been learning about.