In 2013, Apple admitted that the potential arrival of iMessage on Android risked, according to the firm, increasing sales of smartphones among competing manufacturers. Today, Craig Federighi, vice president of software at the apple brand, returned to this statement, explaining that it prefers to focus on improving the user experience.
It’s an old refrain that continues to fuel the bickering between Android advocates on one side, and Apple advocates on the other. A long time ago, many still hoped to see iMessage arrive on Google’s operating system. In an email conversation written in 2013, Craig Federighi, vice president of software, explained that “iMessage on Android would have removed a barrier for families using the iPhone who could then buy Android phones for their children. »
In an interview with the Wall Street Journal, Craig Federighi returned to this statement which had killed all the hopes of users, seeking to qualify it somewhat. Thus, the vice-president rather played the innovation card, explaining that the efforts made to develop an Android port of the application would be a waste of time to improve Apple’s services.
Related: Google Accuses Apple of Bullying Android Users with iMessage
This is why Apple still refuses to port iMessage to Android
For Craig Federighi, therefore, the number one priority is to create experiences “who make the difference”. In fact, if a port of iMessage did not meet with the expected success, “it would have stopped us from innovating in all the ways we wanted to innovate in messaging for our customers, and it wouldn’t have accomplished much”explains the latter, in a barely camouflaged desire to qualify his remarks of 2013.
In other words, it looks like Apple has changed tack when it comes to porting iMessage. While the firm was previously afraid of attracting even more users to Android, the official version is today that it does not want to risk meeting a failure. If today, relations between the two messaging giants seem to have calmed down somewhat, Apple obviously still has no plans to bring its application to its competitor.
Credits: Wall Street Journal
