YouTube subscription services, Music and Premium, gained more than 30 million subscribers worldwide in the last year, which totals 80 million🇧🇷 This milestone achieved indicates that Music and Premium are experiencing faster growth than the same period last year.
In last year’s report, 20 million subscribers were gained. However, the platform does not disclose which features users are subscribing to and how many subscribers each individual service has. In addition, this account also includes users who participate in free trials.
Currently, the individual Premium subscription costs BRL 20.90/month in the individual plan. The option for students costs R$12.50 per month and, in October, the family plan was adjusted from R$31.90 per month to R$34.90 per month. With this streaming, you can watch videos without ads, play in the background, download offline and have access to exclusive content — as Kids and Music are already included. The individual YouTube Music plan costs R$16.90 per month, which gives access to a music library and support for offline listening.
Recent research by research firm Midia suggests Apple’s music streaming may have 78.6 million subscribers, with Amazon Music and China-only Tencent Music trailing around 68.1 million. And Spotify with 188 million subscribers in July.
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