TikTok plans to share ad revenue with creators

TikTok could be opening up a new possibility for creators to earn money from their content.

In the coming months they will begin testing a new advertising product with advertisers. A program that will also bring benefits to creators, influencers and public figures. We tell you what it is.

TikTok will split ad revenue with creators and influencers

TikTok introduced a new advertising program, called TikTok Pulse, for brands to harness the potential of the platform as part of their marketing strategy:

To help brands stay on top of entertainment and culture on TikTok, we’re excited to introduce TikTok Pulse, a new contextual advertising solution that allows advertisers to place their brand alongside core content on For You Feed.

This new TikTok strategy promises a series of advantages for brands. For example, they will get more exposure as they will be displayed alongside popular content within the platform. And in addition, they will be associated with topics that already have loyal communities within TikTok, so they ensure that they will meet an interested audience.

And of course, they will have all the tools to measure the impact of their campaigns, as well as security measures so that they are not associated with any inappropriate content. But this new advertising program will not only bring benefits to advertisers, but will also benefit content creators.

With TikTok Pulse, we will begin exploring our first ad revenue share program with creators, public figures, and media publishers.

Yes, TikTok considers sharing advertising revenue with creators who are committed to sharing their content on the platform. Of course, as long as they meet a series of requirements.

For example, they mention that those creators and publishers who have at least 100 thousand followers will be chosen for the first stage. As TC mentions, TikTok considers splitting ad revenue 50/50 with creators.

At the moment, this program is in the first phase, so we will have to wait to see how this TikTok advertising strategy develops. It will begin rolling out in the US starting in June, and will then roll out to other select countries.