Amazon intends that the Prime subscription continues to be worthwhile, despite the increases that this subscription modality has been experiencing in different parts of the world, adding new benefits to its members.
The most notable is that from now on, members will be able to access an expanded catalog of more than 100 million songs instead of the 2 million they had access to beforeunder a completely ad-free experience.
According to Amazon:
Prime members can browse music and podcasts based on their tastes; random play of any artist, album or playlist from the catalogue; and stream a collection of All-Access playlists tailored to personalized listening preferences on demand and available to download for offline listening.
Extending the benefits of Prime subscriptions
To this is added the access to the best podcast shows also under a completely ad-free experience, including shows from CNN, NPR, ESPN and The New York Times; plus Amazon original podcasts, including the new additions of original podcasts that will also begin to be available from now on.
Undoubtedly, these movements aim to gain the trust of those who have so far opted for other audio transmission platforms, even as paid subscribers, so it will be necessary to see the movements that the rival platforms are going to make in response. .
But Amazon also presents the redesign of the Amazon Music app, highlighting the arrival of the podcast preview feature, which basically offers a short snippet of podcast episodeswhich makes it easier for users to better understand what can be found within programs within discovery tasks.
And to differentiate itself, Amazon Prime Unlimited, a service that will also remain available, offers access to the catalog of more than 100 million songs in HD quality (16 bits / 44.1 kHz) and UHD (24 bits / 44.1 at 192 kHz) in all devices, also having millions of songs, and growing, in spatial audio format.
In this way, Amazon wants to strengthen Prime subscriptions, despite price increases, so that they remain attractive to the public compared to what they can get from the competition for the same price.
More Info/Image Credit: Amazon
