Information and communication technologies have allowed companies to connect more easily with their customers, an example of this are the messaging platforms, where with just a few words, entrepreneurs will have already managed to close a new sale. . For example, Meta commissioned Kantar to carry out a study that ended up showing that in Mexico 66% of adults who connect to the internet send messages to companies at least once a week.
At least in Latin America, it is a fact that the preferred messaging platform for smartphone users is WhatsApp, and that is why it is so convenient for entrepreneurs to get a business account, since they will have access to a set of functionalities that will allow them to communicate in a more orderly and efficient way with their potential clients.
Specifically, the messaging service has two options for companies depending on their size, on the one hand there is the application of WhatsappBusinessand on the other the WhatsApp Business API platform.
On this occasion, TechSmart, thinking of its readers who are entrepreneurs, explains What is the Whatsapp Business application specifically and what are its utilities.
Is is the Whatsapp application for entrepreneurs which is free to download for Android and iOS, was designed especially for emerging businesses since the people in charge will be able to share details about their business and more efficiently manage communication with their customers, as well as manage their messages and conversations. These are the tools offered by the platform.
Company profile
Just as you can access the profile of all the people you have added to WhatsApp and check their contact details such as name and phone number, companies can create their profiles but with relevant information for their customers such as description of products and services, business hours, location and website at first sight.
Catalogue
This function allows entrepreneurs to create catalogs of their products or services that will later be available in the business account profile, with this from a first contact, potential customers will be able to know the offer. But in addition, this catalog can be grouped into collections in order to access the information quickly and in an orderly manner. These are the instructions to create a catalog on WhatsApp
1. Go to Settings.
2. Select the option that says “Company Settings”
3. Tap on “Catalogue”
4. Then you must click on “Add product or service”
5. As a last step, all you have to do is register the required information such as name, photo, price, description and code.
automatic responses
With this function you can reply to messages with automatic phrases that have been previously written by the creditor of the account, and although in the customer service sector it has been said about how detrimental it can be for a business to use this type of solution too much, It is also very practical when notifying clients of specific aspects.
For example, with this function, when someone writes to the WhatsApp of the business outside of operating hours, an automatic message can be sent that says “Hello, thanks for contacting us, between 8 and 6 in the afternoon we will write to you personally”.
tags
It is a tool that allows you to mark the messages of the chats with different colors, in this way the employer can locate specific conversations when required.
promote the business
With this function, the business profile is shared with customers so that they start a conversation automatically, this can be done through a direct link or a QR code. Likewise, entrepreneurs can share links to the full catalog or to specific products on WhatsApp or on social networks like Facebook and Instagram.
Here are the instructions for submitting your account profile.
1,Go to Settings
2. Tap on Company settings.
3. Choose the option that says “Direct Link / QR Code”
4. Tap on “Copy”
Add “click to WhatsApp” button in social media ads
With this option, when the “send message” button is clicked on Facebook and Instagram ads, a WhatsApp conversation with the business will start.
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