the new car BMW i Vision Deeis the strong rival of CarPlay of Apple and Teslathe BMW Group shows his vision of the digital experience of the future.
The new car was presented at the annual meeting of the Consumer Electronics Show (CES) Las Vegas 2023 as part of a mini-show with the actor arnold schwarzeneggerwhich made its advertising debut with the new bmw ixrecently presented at the super bowl.
We leave you the video here:
The BMW i Vision Dee It’s a futuristic sedan with a sleek new design language. Name “Dee” it means Digital Emotional Experienceand that is precisely the objective “create an even stronger connection between people and their cars in the future.”
What does the new BMW i Vision Dee technology consist of?
with the system i Vision Deewhich works with artificial intelligence and can learn the driver’s habits and driving style, the German brand wants to turn the car into a companion for the driver.
This ranges from automatically activating the windscreen in case of rain to providing useful information in case of traffic jams or problems on the road.
For example, the children or the assistant driver can also receive entertainment tips, messages, reminders and updates from social networks.
BMW talks about its jewel “BMW i Vision Dee”.
“With the BMW i Vision Dee, we are demonstrating what is possible when hardware and software come together. In this way, we can harness the full potential of digitization to make the car an intelligent companion.”
“This is the future for car manufacturers and also for BMW: the fusion of virtual experience and real driving pleasure”stated Oliver ZipsChairman of the Board of Directors of BMW AG.
who also said “At the same time, the BMW i Vision Dee is another step on the path to the NEW CLASS. With this vision, we look to the future and underline the enormous importance of digitization for the next generations of products.”
“BMW lives on its unrivaled digital performance. With the BMW i Vision Dee, it’s all about seamlessly integrating virtual and physical experiences.”said Frank Webermember of the Board of Directors of BMW AG in charge of the Development Division.
And I complement it with the following: “Whoever manages to integrate the customer’s everyday digital world into the car at all levels will dominate the future of the automobile.”
BMW i Vision Dee promotional video.
Some functions and features of BMW i Vision Dee.
With its intelligent, almost human capabilities, the BMW i Vision Dee it accompanies the driver not only in real situations on the road, but also in the digital environment.
With the BMW Mixed Reality Slider combined with the BMW Advanced Head-Up Displaythe BMW i Vision Dee will use sensor technology in the dashboard, allowing the driver to decide for himself how much digital content he wants to see on the BMW Advanced Head-Up Display.
The i Vision Dee uses voice recognition technology Amazonbut more importantly it shows the software first approach of bmw for the next generation of cars, with features designed to stay ahead of tech companies like Manzanawhich is reportedly preparing its entry into the automotive sector.
Mixed Reality Slider BMW.
bmw defines the Mixed Reality Slider as a combination of a head-up display and the central control i Vision Dee, that allows a total digital and virtual immersion.
The driver can then choose between five levels of information displayed on the dashboard via a “mixed reality slider”, including augmented reality driving directions or social media information.
The system displays information relevant to driving on a screen that stretches across the width of the windscreen.
Also, the contents of the multimedia system and an augmented reality projection are shown and, finally, you enter the virtual world.
To reach this last level, the windows adapt the view to the outside and give the impression of being immersed in a video game.
The entire windshield appears as a large projection surface. The next generation voice assistant bmwcalled Deeit can provide driving assistance, recognize the driver’s identity, automatically unlock the doors and much more.
Multicolored car, electronic and futuristic color.
The group bmw it has also perfected the use of color change technology. After the launch of the BMW iX Flow with E Ink and the ability to change from black to white.
In the last CESthe car i Vision Dee it could already process the exterior with up to 32 colors. It works with an e-paper film that is applied to the bodywork and creates a magical play of colours.
It has 240 individually controlled electronic ink segments, which can change the color and pattern of the entire vehicle screen.
This means that an almost infinite variety of patterns can be created and changed in a matter of seconds.
Voice-activated character and welcome icons.
The headlights and the closed double kidney grille of bmw They also form afiligree” common (fusion of the physical and the digital) on a uniform surface that gives the vehicle different facial expressions.
In this way, the i Vision Dee may “Talk to people”expressing moods such as joy, amazement, or visual approval.
The super car can also project the image of the driver’s avatar on the side window to further personalize the warm environment.
Minimalism in the design of the body and aesthetic details.
The design of the BMW IVD suggests what we will see in the cars bmw in a few years: a simple and minimalist design designed to highlight the digital experience and the DNA of the brand.
The exterior features a classic sedan silhouette. bmw with a long trunk and short overhangs. Traditional elements such as the double kidney grille, round double headlamps and parallel Hoffmeisters have been retained, but have been redesigned, adding digital symbols in place of the analogue elements.
The interior is a digital world reduced to knobs and buttons. The novelty is the steering wheel, which now has a central vertical bar that, according to the brand, “creates tactile points that come to life when approached or touched and can be actuated with the movement of the thumb.” These touch points control the content projected on the windshield.
Head-Up-Display and what’s next.
bmw was the first brand to introduce a head up display inspired by fighters (2002) and now launches iVision Deea new system that projects information across the full width of the windshield and can be activated by voice commands.
Future digital features will go beyond voice control and driver assistance systems.
The BMW Head-Up Display it extends the full width of the windshield and offers a glimpse of the next generation of vehicles. Starting in 2025, this innovation will be available for models NEW CLASS.
What will happen?
In 2025, a new generation of electric, circular (sustainable) and digital vehicles will be launched on the market.
What do we get with iVision Dee? The screen on the front, which is certainly one of the new design elements, and some connection possibilities.
The painting technique will not be used for the moment, since almost all the legislation requires that the vehicle be registered in a single colour.
Release and comments around the rivalry.
The i Vision Dee will be available between 2025 and 2026 as part of the introduction of a more comprehensive software platform for cars, not least because it has to be approved by authorities and undergo extensive testing before it can be placed on the market.
After the announcement, Bloomberg pointed out that i Vision Dee it will compete with Apple’s upcoming electric car and could give concrete hints at what features to expect when it’s announced.
There have been hundreds of detailed reports about Apple’s plans for the car, but the company recently scaled back its initial plans and lowered its price target by $120,000, neglecting the project somewhat.
When asked if bmw would embrace the experience CarPlay full of Manzanacompany representatives said that “It’s not part of their plans.”. bmw seems reluctant to give up control of the dashboard, the screen behind the wheel.
It should be noted that BMW, Apple and Tesla They’re not the only companies offering their own automotive innovations.
sony has announced its intention to participate in the introduction of new technologies in the automotive sector.
