TikTok tests a Purchases-oriented tab in its application
ByteDance’s video platform TikTok is starting to test a new shopping tab in its app, which in itself is a complete e-commerce platform with no missing features.
Available next to the “Following” and “For you” tabs, from the “Buy” tab users will be offered everything they need to access featured products, search for objects for sale through the search engine and the different supported categories , in addition to being able to track the orders placed, the possibility of using discount vouchers, communicating with the seller through private messaging, and more.
Supported categories include beauty, womenswear, electronics, accessories, bags, kitchen, footwear, baby, office, bedding, and more, according to screenshots by product intelligence firm Watchful.ai:
In this regard, as pointed out by TechCrunch, TikTok has a shopping function in which creators and merchants can list their products for sale in said categories, and which is offered in specific markets such as Indonesia, Vietnam, Singapore and the United Kingdom. .
The trial is currently taking place in Indonesia, a company spokesperson confirmed to TechCrunch, highlighting the following:
We’re always looking for ways to improve our community experience and regularly test new features that inspire creativity, bring joy, and innovate the TikTok experience.
And adds that:
Shop Tab is currently being tested in Indonesia and serves as a hub for products sold on TikTok Shop. Brands on TikTok have found a creative outlet to authentically connect with audiences, and we’re excited to experiment with new business opportunities that allow our community to discover and engage with what they love.
At the moment it is unknown when the company plans to extend the new tab to other markets, but what is clear is that it is reinforced in the e-commerce segment as a platform where users can purchase favorite items online similar to how It is already possible on Facebook and Instagram.
In fact, it is likely that this test will try to compete with the two main Meta platforms, and more so at a time when TikTok itself is reinforcing its commitment in the e-commerce segment, having brought a series of related initiatives in the last year. with in-app e-commerce, including a partnership with Shopify.
For now, it’s a mystery when TikTok plans to extend shopping experiences to global audiences.
