Some Instagram users have seen how in their applications the “Recents” tab disappeared within the section that allows you to search for content grouped under a hashtag or label, leaving only the categories of the most visited publications and Reels available.
The disappearance of the most recent content tab grouped under the same label could serve to enhance the Reels
From Instagram it has been reported that the disappearance of the tab that allows access to the most recent publications grouped under the same label or hashtag is part of a limited scope test that would only affect a small group of users.
This change could be part of a modification of the way of displaying content that could be aimed at promoting Reels, one of the most popular content formats on Instagram, emerged to compete with the short videos of TikTok, one of the social networks that has acquired the most users, exceeding 1,000 million in just five years.
«we want to see if [este cambio] help people to connect with more interesting and relevant content via hashtags, while also keeping you up to date [de lo que está sucediendo]“, said an Instagram spokesperson.
This modification would seek to influence the company’s effort to convert hashtags into content with the highest possible value for users. It is a novelty that comes shortly after the tests of a new function that would allow users to discover and support social causes directly from the hashtags.
With these tests, Instagram would demonstrate its interest in promoting hashtags on the social network and it should not be ruled out that over the next few months Instagram could undertake new tests related precisely to the labels, their use, dissemination and possibilities.
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