Google will allow you to identify short articles in search results
The Google team is testing a new dynamic for its search engine, which will make life easier for those looking for short articles in search results.
At the moment, it is only a test, but we can already have a preview of the dynamics that Google proposes with this initiative.
Google will show you which articles you can read in less than 5 minutes
As 9to5Google mentions, the Google team is testing a new tag in search results that will make it easier to identify short articles. So if you are one of those who scan the results looking for content that can clear your doubts in the shortest possible time, this dynamic will interest you.
Some users have already noticed that Google displays a label that says “Quick Read” in some search results. And others have seen a label that is much more specific, as it directly says “5 Min Read”. A dynamic that is repeated both on mobile devices and on the desktop version.
So this time, Google is addressing those users who are looking for a short or quick read to answer their questions. There are no details on what criteria Google evaluates to label content in this way, beyond the 5 minutes of reading that the label mentions.
A detail to keep in mind is that not only articles are included within these tags, but also any material that can be considered “fast reading”, such as support pages.
At the moment, it is only a test, so we will have to wait to see if Google decides to implement this dynamic in the search results. If so, it could change the rules a bit for content creators, as fast-reading articles could get featured within search results.