Within the remuneration policy that Facebook and Instagram develop for their content creators who are capable of monetizing their activity, it has been announced that will be able to keep the full amount of income that they are capable of generating. At least until the year 2024.
Meta (Facebook and Instagram parent company) extends until 2024 the period during which creators who earn income from their content will not have to share it with social networks
Meta, the parent company of both social networks, had previously announced that it would allow content creators with income from their activity to keep all the income generated until 2023, and now that period has been extended for a whole year.
This has been announced by the CEO of Meta and founder of Facebook, Mark Zuckerberg. With this measure, subscriptions, payment events, payment badges and other monetization methods used by Facebook and Instagram will not retain any percentage from content creators that they generate them, that they will be able to keep it in full.
These are monetization methods that have been gradually reaching Instagram and also Facebook and that have increased interest in publishing attractive content on both platforms given the possibility of obtaining income for it.
A strong strategy competitive with other rival social networks of great popularity, such as TikTok, which do establish a distribution in different percentages for the platform and for the user that generates the income.
In addition, Zuckerberg has announced that the scale established to designate content creators who may be eligible for the purpose of being part of the monetization programs will be expanded. This category will especially include the creators of Reels, the short video format that is inspired with little dissimulation by the popular TikTok format with which it tries to rival.
In this sense, the monetization of Instagram videos being cross-posted to Facebook.
