There’s a new report indicating the poor success of the third generation iPhone SEs: this time it comes from the US market analysis company Wave7, which works by interviewing salespeople and sellers of physical stores of local operators. The report therefore does not indicate “cold numbers” but the sensations in the field of those who work in the field. By now, we said, one more confirmation is almost not even news, given how many have already arrived in the last period, but in this case there is something new: the cheap Melafonino is in the company of the latest generation flagships of Google, the Pixel 6 and the Pixel 6 Pro.
GOOGLE PIXEL 6 IS ONLY INTERESTED BY FANS OF THE BRAND
According to the report, published by PCMagGoogle would have already started promise commissions that have been described as “very high” for every sale of Pixel 6, at least at Verizon stores. For now, the smartphone has only sold among diehard fans of the brand, and interest has proved practically zero outside this range and this operator. In fact, some interviewees said the Pixel 6 only sold something when the Galaxy S22s were out of stock.
As we know, the first months of life of the new Google flagships were rather difficult, due to a unstable software and rather full of annoying bugs – a phenomenon that is in a certain sense inevitable, or at least predictable, when adopting a new essential component such as the SoC.
It is worth mentioning that Google releases virtually zero concrete information on the sales of its Pixels, but last February the CEO Sundar Pichai talked about the figures “absolute record” in the quarter immediately following the launch of phones, then from October to December.
It will be interesting at this point to observe how the Pixel 6a will perform, which could be unveiled as early as next month during the annual I / O 2022 conference (but actual sales may not start until July). It should offer more or less the same components (certainly the same SoC) but have a much more accessible price. In recent years, the cheapest Pixels have had some success, at least in relation to the top of the range.
IPHONE SE: NO ONE KNOWS IT’S OUT
As for the iPhone SE, the Wave7 survey indicates that 56% of sellers indicate lower demand than the previous generation model; only 8% say otherwise. Apparently Apple hasn’t pushed much with marketing: not even in the US there seem to be advertisements on TV, radio, in print or on street signs. Few know that it exists, observes a salesman. Another believes that a key factor in the situation is the compactness of the device, which is less and less popular on the market. As proof of this, it seems that Apple is also willing to abandon the Mini model of its main iPhones, already this year.
That said, it is also Apple probably doesn’t care much about the US market. According to estimates by Business Today, in 2022 iPhone SE 3 will represent as much as 25% of iPhone sales in India, and will guarantee record sales for Apple – 7.5 million units against 5.4 million in 2021 (for a market share that will rise from 4.4% at 5.5%). However, at home Apple may still have a way to revive the fortunes of the cheap iPhone: the business model of the prepaid smartphones. This is a market segment for those who do not want to spend large sums, and therefore Apple is not very widespread; but those who opt for a smartphone from Apple choose iPhone SE or iPhone 11.
- Google Pixel 6 Pro is available online from Bpm power to 851 euros or from eBay to 899 euros.
- Google Pixel 6 is available online from Bpm power to 589 euros or from eBay to 679 euros.
Available on: Pixel 6 Pro for 900 euros and Pixel 6 for 629 euros. (Update February 28, 2022, 09:22)
