This is the new feedburner, Google’s feed manager
Since 2003 Feedburner has been the protagonist when it comes to creating feeds, the solution that the media had for its content to be easily distributed among the different existing feed readers, including the old Google Reader, among others.
Over time, subscribers have saved the feedburner address of each medium, so that tens of thousands of subscribers have accumulated that would be lost if feedburner ceased to exist.
The problem is that Google has abandoned Feedburner. No updates, broken links within the platform, aesthetics not adapted to mobiles… the fear among publishers was obvious, if one day Google decided to close Feedburner, we would not have a way to contact subscribers to indicate a new subscription url.
A few months ago Google indicated that it would make changes to the platform:
– A more modern style.
– Much less features, just the basics.
– It would eliminate the sending by email of the news of each medium, but it would offer a link to export the subscribers by email (that has always been offered, by the way).
In other words, it would kill feedburner, but it would not kill the existing urls, so that subscribers can continue receiving news with their feed reader (be it feedly or any other).
Now we can see what’s new in feedburner.google.com. A page that displays addresses as a list, with a button to manage each feed independently.
The change began progressively a few days ago, when the feedburner update rate dropped tremendously. Before, when a news item was published, it would take a few seconds for the feed to update, notifying subscribers and news distribution systems. For a few days that time has reached two hours, and the typical update button stopped working.
With the new version, an update button does appear, useful when the content of the feed has not been updated for a long time.
As you can see, there are not as many configuration options as before, no format, no emails, no additional texts… dozens of functions have been lost, but, at least, the content continues to exist, so subscribers continue to be there, reading while we publish.
