The iPhone 14 will show whether Apple can deliver despite the global supply chain crisis. According to an analyst, the iPhone group is broadening its horizons.
Apple is expanding with a new supplier for the production of the iPhone 14, which is expected in autumn. Analyst Ming-Chi Kuo from TF International Securities reports that the Chinese company SG Micro has received the necessary certification to be allowed to produce Apple’s top smartphone. According to Kuos, it is about integrated circuits for power management (PIMC).
What that means for SG Micro
For SG Micro, Apple’s approval is, in a way, elevation to technical peerage. Those who meet the high requirements of the Americans and receive orders are at the so-called Tier 1 level and thus qualify for other jobs in the car and server industry, for example. Given Apple’s usual order volume, SG Micro’s sales should increase significantly, suspects Kuo.
Benefits for Apple
Apple, in turn, benefits from the fact that the group can reduce its delivery risks. The global supply chain crisis has also given Californians a headache. Due to the Covid lockdowns in China, Apple had to contend with sometimes significantly longer waiting times for products such as the Mac. With SG Micro, Apple can also achieve cost savings, Kuo said.
According to Kuo, the start of production of the iPhone should take place according to plan. However, some suppliers will probably only be able to join later. However, this can be compensated for by the fact that Apple has several suppliers in many segments. It is eagerly awaited whether the new model generation will be presented as usual in September and when the new smartphone will be available.
