Netflix grows dwarfs: account sharing restrictions don’t work
If there is one thing that is crystal clear, it is that Netflix is not going through its best moment. And, this, irremediably leads to the need to take measures to solve it. The ones the company is trying for now are, to say the least, questionable. One of them is to try to prevent how many are shared without getting more money for it. And, from what has been known, this is not going precisely as the platform would like.
At the moment the tests that are being carried out are restricted to a few regions of countries in Central and South America, and the results that are being obtained are not exactly to be optimistic. According to the data that has become known, the return that is coming to Netflix ensures a resounding failure if it maintains its way of acting – since it will not even increase revenue in this way and, furthermore, it seems that there is a boomerang effect that was not very complicated to wait.
What are we talking about specifically?
Two of the actions that Netflix has announced that it has in mind to get out of the doldrums are to offer a cheaper rate to users who have ads (more income) and, in addition, to try to prevent users from sharing accounts that they have without receive additional money for it. In the first case, we are waiting for the subscription to be communicated. And, in the second, they began with the tests that consisted of detecting the users who did this and, if found, sending them a message in which they were offered the possibility of paying more -again, more income- or of stopping misuse your account.
And the response obtained could not be more disappointing, at least from what is indicated in the source of the information. At least in Peru, a good part of the subscribers contacted made the determination erase of the platform due to the impossibility of being able to share users. And, this, was something predictable because more money is requested for not offering anything in return that is tangible and new. But, in addition, according to the published data, not all those who do this have received the corresponding communication, which makes it clear that Netflix is not able to reliably detect everyone who does this. The truth doesn’t look good.
This is Netflix’s position, as indicated by a company spokesperson: “Although we started working on sharing accounts more than 18 months ago, for five years we have been clear that “a Netflix account is for people who live together in one household.” The millions of members who actively share an account in these countries have received an email notification, but given the importance of this change, we are gradually increasing the notifications through the service itself. We are satisfied with the response to date“.
Netflix has to start the house from the roof
This is key, and the logical thing. For some time now the option of launching a large number of premieres with questionable quality It is no longer something that attracts the attention of users. These, see much better content on other platforms. And, for this reason, they prefer to unsubscribe and migrate to options such as HBO Max or Disney +.
Therefore, before looking for income of all kinds, you have to change the quality of the content. A example of how things are done well is Stranger Things 4. This installment has the best premiere ever on the platform (at least in its first week) the reason is clear: it is an excellent creation and a prestigious franchise. Therefore, this is the way to go.
Otherwise, things are becoming very clear in the first tests to avoid sharing accounts in the VOD service. Will Netflix change its way of acting?
