Instagram now allows you to buy directly in chat conversations

Meta already has enough experience integrating shopping features into chat conversations, so it should come as no surprise with the new release it’s now bringing to Instagram.

And is the company is introducing the new shopping experience on Instagram where users can purchase their desired products directly from chat conversationswithout having to abandon them at any time, with small classified companies.

With payments integrated into the chat you will not have to leave the conversations

It is an alternative to the usual process of visiting websites of favorite companies to select products and follow the purchase process to the end.

Through the direct message conversations in real time on Instagram, they will not only be able to ask about a product in question, but also modifications if allowed, make the purchase, and track the order, being able to make payments through Meta Pay.

Meta notes that with Meta Pay, users will be able to make purchases with total security, where payments will be processed safely, and the purchases they make will be protected.

As an example:

When you’re chatting with a qualified small business on Instagram, you can now make purchases without leaving the chat. For example, if you are interested in a backpack, all you have to do is send a message to the company about the person you love. From there, you can chat about customizations, like adding your initials, and then place your order right in the chat. In that same chat thread, you will also be able to track your order and ask the company any follow-up questions.

With the new feature, small businesses will be able to:

– Real-time chat conversations with customers to answer questions and confirm purchase details.
– Create payment requests with the description and price of the item.
– Request and collect payment.
– And when businesses are ready to set up their digital storefront, they can use Shops on Instagram and Facebook.

There is no doubt that it can serve as an alternative in those markets where the use of WhatsApp is not widespread enough, leaving everything within the Meta ecosystem and with aspirations to go further, especially in the face of the metaverse.

More information: Instagram