YouTube It continues to invest in the experience of users who watch content on televisions screens and the latest quarterly update is a clear confirmation. Big G has in fact announced a package full of news for YouTube TV Think for those who use the app on Smart TV e gaming console which aim to make the platform more and more fluid and engaging.
The goal of this return of quarterly updates is twofold: on the one hand facilitate the discovery of new contentsresume the use of favorite videos or podcasts, while on the other hand providing Creators better tools to understand the behavior of their spectators also on the platform for televisions. Let’s find out the details.
Index:
- YouTube TV welcomes “Shelves” to discover new content and resume favorites
- More space for shorts and podcasts
- Firmer loop and wealthy preview function
- A new public analysis tool for content creators
YouTube TV welcomes “Shelves” to discover new content and resume favorites
The main novelty of the announcement – arrived through a post on the official Youtube blog – is in the introduction of new “Shelves“, that is to say Sections of the main screen designed to guide the user towards the content that interests him most. These are not only generic recommendations, but of real intelligent personalized repechage on the preferences of the individual user.
The various sections are as follows:
- “Continue Your Search”It’s one Shelf Which shows the last three searches carried out by the user, allowing you to resume navigation exactly where it had been interrupted. It is useful for those who, like many TV users, watch YouTube at different times of the day and want to quickly resume the search for a video or topic.
- “Listen again“It is instead dedicated to music: it shows the most listened and searched songs in the past, offering immediate access to their sound preferences.
- With “Live Performces, Remixes, and Covers“, YouTube pushes on the musical variety, proposing alternative versions of already known songs, whether they are live performances, officers or covers of other artists.
- The section “Primetime Channels“, Reserved for those who are subscribed to the Primetime channels, show the most recent content or more viewed by each user, promoting quick access to favorite sources.
- “From your top channels“Lists the contents from the most followed channels, offering a personalized hub to stay updated on the reference creators.
More space for shorts and podcasts
With the enormous popularity achieved by YouTube Shorts, the short vertical videos borrowed from Tiktokthe TV interface is also updated to leave room for a predominant format more in the content use market.
Now, shorts are displayed separately compared to traditional videos, thanks to two new sections:
- A line dedicated to shorts In the “Watch Next” feed, designed to report these content in the context of the next vision.
- A section completely dedicated to shorts in the registration form, so as to easily isolate the short videos published by the channels followed.
In parallel, for Podcast lovers there is a prominent novelty: in fact, a podcast card was introduced directly to the user’s bookcase, from which it is possible to resume listening to your favorite broadcasts.
Firmer loop and wealthy preview function
A function required by loud voice by users of the app or the loop for all on-demand content.
First available only for the playlists, now it will be possible to repeat any video simply by activating the option from the reproduction settings menu. Although, it may seem a case of niche use, this is particularly useful for music videos, sound and ambient atmospheres as well as educational content.
The visual experience of the app has also been enriched: in general the development team explains how a job has been done Carthusian In extending the previews of the contents (be they video or shorts) also to the pages of the channels, registrations and the thematic categories.
In addition, the rollout of the Immersive Channel PreviewsThat they transform the cover image of the channels into a full screen experiencein fact increasing Engagement of users and offering immediate access to videos; A useful found that takes an almost forgotten section of the YouTube channels – such as the cover image – and transforms it into something functional to the growth of the channels themselves.
A new public analysis tool for content creators
In addition to improving the experience of the spectators, YouTube obviously also thought of the beating heart of the platform: i Creator (or content creators).
Therefore, in the YouTube Studio interface – accessible from Mobile and Desktop – the new card was introduced “Type device“(Type of devices) that allows you to view the viewing time of a specific video or views of a channel divided by type of device: mobile, computer, TV and tablet.
This new analysis tool will allow the authors of better understand where and how their content is used and possibly adapt its own style, format and publication strategy. For example, a creator that discovers that he has a significant slice of audiences that watch from Smart TV could optimize the video quality and readability of his content for a larger screen and vice versa.
Understanding the type of device used can impact not only the visual choices of a creator of content but also the narrative ones, choosing whether to privilege a longer and more detailed narrative style or a shorter and more concise one.
The quarterly updates just released confirm a consolidated trend: YouTube is no longer just a smartphone app, but a real living room platform, a few days after his twentieth birthday The brand continues to grow and improve and an impressive rhythm to meet the needs of spectators and creators of content with the ultimate goal of proposing the best experience of use, and creation, of multimedia content on the web.
With 2025 that marks an acceleration of “TV first” habits among the users of the platform, it is clear that Google aims to consolidate the position of YouTube as universal entertainment platformcapable of competing with players of the caliber of Netflix, Spotify And Tiktok, all from the same app of all time.
