Samsung continues to consolidate its relationship with Italian consumers, and stands out as one of the most appreciated companies in our country when it comes to after-sales assistance and support; according to the investigation Best in Italy – Service Champions 2026created by the German Institute for Quality and Finance (ITQF), the company in fact, it confirms itself at the national top for the excellence of its Customer Serviceachieving particularly relevant results in almost all core product categories for the brand.
Leadership confirmed in 9 categories for Samsung
In detail, Samsung received recognition N.1 Service in nine different categories: smartphones, TVs, household appliances, smartwatches, audio systems, projectors, air conditioners, heat pumps and air purifiers. Added to these is the notebook category, for which the brand was awarded the seal Top Serviceconfirming a performance that exceeds the sector average.
It is therefore not a single exploit, but a transversal confirmation that covers practically every strategic segment of the Samsung catalogue, strengthening the image of a company that does not limit itself to offering technologically advanced products, but which continues to invest in relationship, support and loyalty processes.
The result emerges from a pool of well 332,900 opinions collected among Italian consumers, with a total of 2,244 companies analyzed divided into 220 economic sectors. The score that allowed Samsung to stand out is linked to Service Experience Score (SES)the metric with which the ITQF measures the percentage of customers who declare they have received a very good service along the entire path, from the pre-purchase phase to post-sales assistance, up to the ongoing relationship.
The brand not only leads multiple reference sectors, but it is also among the top ten companies overall in Italy for the quality of the service offeredshowing how customer support has become a decisive element in a market where differentiation no longer passes only through technology or price.
The ITQF report itself underlines how today the perceived value of a brand increasingly passes through the type of relationship established with the end user; it is no coincidence that it is remembered that a good product conquers, but it is the quality service that creates lasting bondsa phrase that perfectly captures the direction in which the entire tech sector is moving.
This approach is also reiterated by the comment of Vito Fortunato, Head of Customer Service Division of Samsung Electronics Italia, who underlines:
Being reconfirmed as leaders in numerous product categories and being among the top ten in Italy for the quality of the service offered is a source of great pride for us. We have always believed that our customers’ trust is built through concrete experiences: attentive listening, quick solutions and lasting relationships. This is why we continue to invest in innovation, training and proximity to the area, with over 250 Authorized Assistance Centers in the area.
Thanks to a widespread support network and continuous investments in the assistance experience, Samsung therefore confirms its positioning as a point of reference in tech customer service in Italy, with loyalty that passes, once again, through tangible care for the end user.
